Social factors represent another important set of influences on consumer behavior. Specifically, these are the effects of people and groups influencing one another through culture and subculture, social class, reference groups, and family.
Social Factors affecting Consumer Behaviour
- Reference Groups.
- Immediate Family Members.
- Role in the Society.
- Status in the society.
What are the factors that influence consumer buying behavior?
There are four important psychological factors affecting the consumer buying behavior. These are: perception, motivation, learning, beliefs and attitudes.
Some of the most important factors of social change are as under:
- Physical Environment:
- Demographic (biological) Factor:
- Cultural Factor:
- Ideational Factor:
- Economic Factor:
- Political Factor:
Socially factors are things that affect someone’s lifestyle. These could include wealth, religion, buying habits, education level, family size and structure and population density.
An individual and a consumer is led by his culture, his subculture, his social class, his membership groups, his family, his personality, his psychological factors, etc.. and is influenced by cultural trends as well as his social and societal environment.By identifying and understanding the factors that influence their …
What are the 4 types of consumer behavior?
There are four types of consumer behavior: habitual buying behavior, variety-seeking behavior, dissonance-reducing buying behavior, complex buying behavior. Consumer behavior types are determined by what kind of product a consumer needs, the level of involvement, and the differences that exist between brands.
Here are some examples of major social factors that can influence your health.
- Education. Your education level can have an effect on how healthy you are. …
- Income. The amount of money you make has an effect on your health. …
- Housing. Where you live has a significant impact on your health. …
- Access to health care.
6 Social Factors | U.S. Health in International Perspective: Shorter Lives, Poorer Health | The National Academies Press.
Social Factors Affecting Business
- Buying habits.
- Education level.
- Emphasis on safety.
- Religion and beliefs.
- Health consciousness.
- Sex distribution.
- Average disposable income level.